Hi, I'm Anoop John—the founder of 

VC Formula. Based in London, I bring over 20 years of experience at startups as well as top firms like EY, Goldman Sachs Asset Management, and ING Investments, and now serving as a VC at VU Venture Partners in London, I have seen firsthand what truly resonates with investors. I combine this insider perspective with a passion for creative storytelling to craft pitch decks and financial models that capture the essence of your startup. When you work with me, you will get a personalized, one-on-one approach designed to transform your vision into investor-ready materials.